The Culture of Football
During the UEFA Euro 2016, Avery Dennison supported with two pop-up spaces in the heart of Paris, in order to celebrate the Culture of Football: A bar named Le Ballon, and a gallery/boutique: La Galerie du Ballon.
Over the duration of the tournament, visitors could choose from a selection of custom jerseys and embellish them however they wished with over 50 different badges, all designed by Avery Dennison, with themed badges for every participating Country in the tournament.
As part of the Le Ballon project, Avery Dennison created a limited-edition sneaker in collaboration with People Footwear and Le Ballon FC. These sneakers featured an engineered woven upper, made with Avery Dennison’s Component Weave Technology.