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Players Together


Avery Dennison Supports

London, England

Premier League name, number and sleeve badge supplier Avery Dennison to donate to the #PlayersTogether fund.

Avery Dennison, the official name, number and sleeve badge supplier of the Premier League, has today pledged to make a donation to the #PlayersTogether fund.

Since the restart of the 2019/20 Premier League season, players have been displaying their unity in eradicating racial prejudice. As part of this, the surnames on the back of players’ shirts have been temporarily replaced with the phrase “Black Lives Matter,” for which global sportswear branding and labeling manufacturer Avery Dennison produced the bespoke individual letters.

This lettering was used on all Premier League players’ shirts across the opening 12 fixtures of the restarted campaign. In addition, Avery Dennison produced an NHS chest patch and Black Lives Matter sleeve badge, which will feature on Premier League player shirts for the remainder of the season.

The #PlayersTogether initiative was launched by Premier League players in April as a collective project to help generate funds for the National Health Service (NHS), specifically helping those on the NHS front line during the coronavirus pandemic and distributing funds where they are needed most. The shirts featuring ‘Black Lives Matter’ are currently being raffled to raise money for the Stephen Lawrence Charitable Trust.

Watford captain Troy Deeney said: "The players want to continue to use our position to support causes we feel strongly about. It is important we use our platform for good and make it clear there is no room for racism in our game or anywhere. On behalf of the players, I would like to thank Avery Dennison for their donation and for their support in producing the badges and lettering for our match shirts."

Michael Barton, vice president at Avery Dennison RBIS, said:

"Avery Dennison is a proud partner of the Premier League and we are honored to produce and supply these specialized badges and letters. We look forward to making a financial donation to support the #PlayersTogether fund and the great work being done by Premier League players."

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