Avery Dennison looked to the World Football Summit, as a global leader in conferences for the football industry. The summit is a multi-event conference that attracts a unique community every year in Madrid and provided a fantastic platform to showcase Avery Dennison’s position as a leader in team sports. Avery Dennison products include names, numbers, crests, woven labels and speciality trims, and we are already a provider for a number of the top clubs in La Liga.
For 2019 it was an opportunity to advance discussions around how Football can be used as a Force for Good. Avery Dennison hosted an industry talk on the topic which can be seen here. It was an honor to be joined onstage by Barça Foundation, The Premier League Charitable Fund and our brand partner KLABU!
In addition to sponsoring a drinks reception alongside the likes of Facebook, we also presented a series of football freestyler performers who put on an amazing show to entertain the summit attendees whilst wearing the Klabu x Avery Dennison kits.